On the surface, the public relations industry seems to be doing just fine. Clients increasingly see PR as a more effective alternative to advertising and marketing. Agencies are making more money than ever, with global growth rising 11% in 2013, the most recently reported period. According to last year’s GAP VIII Study, budgets and staffs are growing. A job as a PR specialist ranks 75th on the list of the 100 best careers for 2015 and is the best creative job available.
All in all, the future seems bright. Scratch the surface, though, and there is considerable cause for alarm. The UK’s Chartered Institute of Public Relations (CIPR) Read More »
Neville recorded this episode solo as Shel is traveling; coming soon: podcast from Neville’s discussion with the class of #CRS400 at Syracuse University London;
Quick News: AP signs podcast deal with PodcastOne, ahead of its March 9 announcement Apple gives its Watch the luxury treatment in Vogue print ads, Edelman severs ties with oil lobby, is Weibo on the way out?; Ragan promo;
News That Fits: The CIPR’s 2015 ‘State of the Profession’ report: another wake-up call for PR say practitioners; Dan York’s Tech Report: Remembering Leonard Nimoy, Tweetdeck Teams announced, WordPress iOS app update, and more; can PR be automated?; the Read More »
Flickr photo courtesy of Andy CarterThe Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories (like the FCC’s decision to classify the Internet as a public utility). I collect the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.
Another company apologizes for another tweet—News organizations could save themselves some time by creating a template that Read More »