From the Blog

FIR Podcast #64: That’s Not Our Shark!

For Immediate Release

Cross-posted from the FIR Podcast Network

Chris Abraham, Cindy Crescenzo, and Steve Farnsworth join host Shel Holtz to talk about these topics:

  • Breitbart News called for a boycott of Kellogg’s after the cereal company pulled its ads, then started publishing articles critical of the company after calling the decision to withdraw advertising “censorship.” Is this the new reality for companies making what used to be simple business decisions?
  • Employee engagement surveys aren’t worth much anymore according to one expert, since people are more concerned about survey scores than addressing engagement issues. Is it time to… Read More »

Friday Wrap #195: Breitbart’s boycott, a corporate memo ban, the rise of voice tech, and more

Friday Wrap #195I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.


Writing for Mobile—As part of a client project, I have been researching the living daylights out of best practices, empirical studies, and real-world experiences when it comes to writing for mobile devices (mainly smartphones). I’ll share what I’ve learned in a webinar scheduled for noon EST on December 14. Register

Excellence in New Communication Awards—If you have produced work that reflects innovation in the use of digital and social media, mobile media,… Read More »

Are your employee ambassadors equipped to deal with trolls?

Employee Ambassadors vs. Internet Trolls

Trolls are not a new problem, but their impact has soared in recent months. Much of the increase in troll activity corresponds to the normalization of the alt-right (aka racist/nationalist) movement that paralleled Donald Trump’s presidential campaign.

Reddit is feeling the heat. The collaborative news site heralded as “the front page of the Internet” and a bastion of “authentic conversations” has been overrun by nationalist trolls, according to high-ranking volunteer moderators interviewed by Gizmodo. Mashable called Reddit “a free speech-smashing, garbage-churning hell pit.”

Twitter has been working to muzzle racist trolls,… Read More »