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From the Blog

The Hobson & Holtz Report - Podcast #773: September 15, 2014

FIRCongratulations to FIR’s Andrea Vascellari, who’s joined Edelman in Dubai as a Digital Planner;

Quick News: Education is the new PR measurement challenge at Measurement Week, Texas PR agency Status Labs takes ethics violations to a whole new level, CIPR launches nine recommendations for enabling flexible working in public relations, a journalist read and replied to every PR email he received for a week; Ragan promo;

News That Fits: Blogging declines among the Fortune 500 according to latest annual survey from the University of Massachusetts Dartmouth; Dan York’s Tech Report: Apple’s announcement of iPhone 6, Apple Pay and Apple… Read More »

Friday Wrap #118: More 9/11 abuse, corporate blogging declines, customer service as experience


Flickr image courtesy of Sean MacEntee
Welcome to the Friday Wrap, my weekly summary of stuff I’ve found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.

News

It was 9/11, and marketers were idiots again—When will marketers finally figure out that brands aren’t people and 9/11 tributes won’t be received well? People will see marketing undercurrents in the most respectful messages, which is what happened when White Castle produced a non-salesy image that earned the reply in… Read More »

My longest business trip ever is approaching fast

I’m spending pretty much all of October on the road thanks to four speaking engagements in four cities in four weeks. This trip will officially be the longest I’ve ever been on the road.

(It would also be the longest I’ve ever been away from my wife. The record is two weeks, a trip I took to Indonesia 34 years ago. Since I have no interest in breaking that record…ever…Michele’s coming with me.)

The trip begins in New York, where I’m speaking at the Intranet Global Forum on October 7 and 8. My pre-conference session on the 7th zeroes in on the internal communications role in a social business, where every employee uses social and… Read More »