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General Mills kerfuffle highlights why social media and legal teams need to get on the same page

General MillsFrank Tunney was the best attorney I ever butted heads with.

Frank (who died in 2003 in a car accident) was general counsel at a company where directed corporate communications. We had an opportunity to participate in a story that wasn’t business-friendly, but we had a story to tell that would have made our company look good.

The lawyer’s job is to minimize risk, and saying nothing creates the least risk. This was the position Frank took in our meeting with the company president. When he finished outlining his argument, he said, “That’s the legal perspective. Now Shel will explain the PR benefits we can expect from going ahead and… Read More »

The Hobson & Holtz Report - Podcast #752: April 21, 2014

For Immediate Release: The Hobson and Holtz ReportNew FIR Interview posted;

Quick News: US court says blogs are not only media they’re also an important source of news and commentary, General Mills’ terms of service could prevent people from liking its brands’ Facebook pages, LinkedIn releases Android app for Slideshare, the American view of technological progress in the next 50 years; Ragan promo;

News That Fits: The US Airways tweet (and the employee who sent it who didn’t get fired); Dan York’s Tech Report: new WordPress version, IPv6 two years on; monetizing your content: new models from Stratechery and Patreon; the Media Monitoring Minute with CustomScoop; listener comments… Read More »

Friday Wrap #97: Trading your legal rights for likes, CAPTCHA’s failings, Facebook algorithm change

Friday Wrap #97The Friday Wrap is a summary of posts and articles from the past week that didn’t get the big headlines (like the tale of US Airways’ pornographic tweet and the employee who sent it who wasn’t fired). These are reports and studies that may have skipped by under your radar, yet still could be useful or interesting to communicators and marketers. I collect the stories from which I assemble the Wrap at my link blog, which you’re welcome to follow at LinksFromShel.

News

Like a Facebook page, give up your rights—General Mills has revised the terms of service on its website. Now, according to the language, a customer that downloads a… Read More »