Content marketing in all its guises is designed to attract and engage a target audience. Ultimately, you want those audiences to do business with you, but you have to find and engage them first.
Those guises included everything from thoughtful articles injected into editorial streams via native advertising schemes to clever tweets deployed during a real-time event. I’m still on the fence about DiGiorno Pizza’s stream of tweets during NBC’s live telecast of The Sound of Music. PRNewswer’s Shawn Paul Wood thought they were awesome, they actually were clever, and they were consistent with the nature of tweets sent normally by the Read More »
Intro: Revisiting FIR’s RSS feeds (the everything feed means everything); last week’s Asia Report is a cut; FIR Book Review of "Age of Context" posted; upcoming interviews with Jeremiah Owyang, Joseph Jaffe and Maarten Albarda, and Sharam Faloudgar; In the FIR Podcast Network, episode 1 of "Linked Conversations with Chuck Hester" posted, new podcast "FIR presents Thought Leadership with Mitchell and Michael" from Mitchell Levy and Michael Procopio coming soon, Andrea Vascellari with news about FIR On Strategy;
Quick News: Upworthy’s success inspires a horde of clones that people are reading, new best practice guide on managing Read More »
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Above the fold
Lines drawn at FTC native advertising workshop
It wasn’t a hearing, just a workshop for the FTC to get more acquainted with the surging practice of native advertising (aka sponsored content). The the lines were drawn quickly and clearly, with representatives of the advertising industry Read More »