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Friday Wrap #111: A social web standard, press releases have legs, the rise of “sadvertising”

Friday Wrap #111
Flickr photo courtesy of Loz Pycock
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.


W3C to develop social media standards—The World Wide Web Consortium has announced it will develop a standard way to build social network operations into the Web, including adding friends, commenting, and sharing updates with text, photos, and video. The standard also will allow… Read More »

The Facebook platform does not dictate the nature of political debate on Facebook

Political debate on Facebook can be illuminating if it is built on a foundation of respect.

Once they have exhausted the privacy issue, Facebook haters often turn to the fatuous updates posted by users. “Do you really want to see pictures of someone else’s food?” they lament. Well, yes, if it’s a shot by Charles Pizzo, a trained chef and connoisseur of fine dining. Charles’s pictures of food, and associated commentary, fascinate me.

“Well then,” they cry. “What about the political debate? It’s just a bunch of shouting and name-calling and people hating each other.”

Not in my experience. In my experience, political discussions on Facebook are generally courteous, thoughtful, well-reasoned, and supported by evidence.… Read More »

Isn’t it time for communication to become a core company value?

I just crawled out of the corporate values statement rabbit hole.

For a couple hours, I have been reading the values statements of dozens of organizations. I kept at this thankless task in search of one—one—that explicitly listed communication as a value.

A good values statement articulates a company’s approach to its very existence. A vision statement sets a target; the vision is what the organization aspires to. A mission statement explains what the organization actually does. The values statement—the most tactical of the three—outlines how we do it. These are the company’s guiding principles, the approach we take to achieving… Read More »