From the Blog

FIR Podcast #71: The Historic Decline in Trust

For Immediate Release

Cross-posted from the FIR Podcast Network

Steve Crescenzo, Steve Lubetkin, and Jen McClure joined host Shel Holtz to discuss a range of topics with an overarching connecting theme: trust and its decline. This week’s stories include…

  • Sean Spicer, the White House Press Secretary, held his first press briefing, which violated “the top two tenets of being a good PR person,” according to one analysis.
  • It turns out a little negative buzz can have a big impact on how people perceive a brand despite great advertising and marketing.
  • The 2017 Edelman Trust Barometer is out and the numbers are not good.
  • Dan York reports on the… Read More »

Friday Wrap #202: Trust falls, LinkedIn gets a makeover, talking up CSR improves sentiment, and more

Friday Wrap #202I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Webinar Alert

Employee engagement webinar—This coming Thursday, January 26, I’ll share 10 innovative and unexpected tactics communicators can employ immediately to build engagement. I’ll also talk about how engagement fits in a broader employee communication strategy designed to deliver bottom-line business results and distribute a tip sheet. Your registration covers you and all the members of your team or department. Register


Employees are key to winning back trust,… Read More »

FIR Podcast #70: Capitalizing on Insults

For Immediate Release

Cross-posted from the FIR Podcast Network

Chris Christensen and Jen Phillips joined host Shel Holtz to discuss these topics:

  • Most employees don’t know what makes their company different from the competition — and can’t explain it to customers
  • U.S. travelers make 140 different website visits (on average) before booking a trip. Do you know your customers’ path before they make a decision on your product or service?
  • Some companies have turned insults and attacks by the President-elect into badges of honor — and merchandise for sale.
  • Getting people to share your content isn’t as big a deal as some marketers think. What… Read More »