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From the Blog

Knowing your organization’s hidden structure can help make internal communications more relevant

Looking at your organization's structure from a different perspective

Any internal communication needs to pass three tests before employees will act on it. First, it has to pass the logistical test. Was it in the right language? Was it legible? Did it arrive on time? Second, it must get their attention. So far, so good; internal communicators can handle logistics and attention. The third test is often our biggest struggle.

The content has to be relevant. Employees want to know: “What does this have to do with me? Will paying attention to it help me in some way?”

When mass media is the model for internal communications, it can be tough to make content’s relevance apparent to each and every employee.… Read More »

Friday Wrap #170: Overtime rule hits worker mobile use, EgyptAir’s media warning, videos go silent

Friday Wrap #170The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make sure you never miss an edition of the Wrap, subscribe to my weekly email briefing.

News

Media… Read More »

Free Webinar on June 17: Re-invent your internal communications for the 21st century

Webinar: 21st-Century Employee Communications (Noon EDT on June 17)

“I have some senior managers questioning the need to retain dedicated internal communications specialists. Why not just get others in the Marketing team to chip in to support, they suggest.”

That was the message I got from a corporate communications manager in mid-May. It wasn’t the first time I have heard this sentiment. Or the second. Not even the third. The fact is, the workplace conditions that gave rise to the internal communications function have changed so dramatically that, unless we change too, the very notion of a discrete employee communications function could be rendered obsolete.

In this free webinar, I will outline… Read More »